Privacy Policy

Section 01 - Introduction

Sporting Edge Digital Limited, (“Us”, “We”, “Our”) is the data controller of your Information for the purposes of the Data Protection Act 1998 (the “Act”). We respect your privacy and we are committed to protecting your personal information as that term is defined in the Act (“Information”). We comply with the principles of the Act and aim to maintain consistently high levels of best practice in our processing of your Information.

This Privacy and Cookie Policy (“Policy”) is intended to inform you how we collect, use and disclose your personal data and how we use cookies. This Policy is intended to assist you in making informed decisions about your Information and Cookies when using our Service. Please take a minute to read and understand the Policy.

By using our Service, you consent to our collection and use of your Information as described in this Policy. If we change our Policy and/or procedures, we will post those changes on our website to keep you aware of what Information we collect, how we use it and under what circumstances we may disclose it. Your continued use of our Service after this Policy has been amended shall be deemed to be your continued acceptance of the terms and conditions of this Policy, as amended. We encourage you to review this Policy regularly.

Section 02 - What information do we collect?

All your information will be held and used in accordance with the Act where applicable. If you want to know what Information we collect and hold about you, please write to us at: When you visit and use our Service you may provide us with or we may collect your Information such as your postal address, email address and other personal information. You may provide or we may collect this Information in a number of ways:

  1. when you register for the Service, you may provide us with certain Information including your name, email address, screen name, password and demographic information; and
  2. you may provide us with Information in the course of email, customer support interactions and surveys.

You can choose not to provide us with certain Information, but this may stop you from gaining access to the Service. For more information, please see the “How We Use Your Information” section of the Policy below.

Section 03 - How we use your information

We will use your information in the ways described below and as described at the time that the Information is collected.

To Provide the Services
In general, we use your Information as necessary or appropriate for our business purposes including to:

  1. register you and provide you access to the Service;
  2. respond to inquiries or requests that you direct to us;
  3. send communications and administrative emails about the Service;
  4. personalise and better tailor the features, performance and support of the Service for your use; and
  5. analyse, benchmark and conduct research on user data and user interactions with the Service.

Section 04 - How we disclose your information to third parties

We may share your Information with third parties in the circumstances described below.

Disclosure for legal reasons
We may disclose your Information if we are under a duty to disclose or share your Information to comply with any legal obligation or in order to enforce or apply or fulfil our terms and conditions and other agreements or protect the rights, property, or safety of our customers, our group companies or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. We use a number of third party organisations to help provide a professional service to our customers (i.e. fulfilment bureaus, call centres, and website designers). These organisations act as data processors and are strictly controlled in how they may/may not use your Information and we remain responsible for the protection of your Information.

Changes to our Company
In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Information may be among the assets transferred. You acknowledge that such transfers may occur and are permitted by this Policy.

Section 05 - How we store your information

The Information that we collect from you may be transferred to and stored at a destination outside the European Economic Area. Your Information may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting Information to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your Information is treated securely and in accordance with this Policy and the Act.

Section 06 - Security of your information

We follow appropriate security procedures in the storage and disclosure of your Information so as to prevent unauthorised access by third parties. We also require those parties to whom we transfer personal information to comply with the same. However, unfortunately, the transmission of information via the Internet is not completely secure. So, we cannot ensure the security of your Information transmitted by you to us via the internet. Any such transmission is at your own risk and you acknowledge and agree that we shall not be responsible for any unauthorised use, distribution, damage or destruction of your Information, except to the extent we are required to accept such responsibility by the Act. Once we have received your Information we will use security procedures and features to prevent unauthorised access to it.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

Section 07 - Cookies

  1. Similar to other commercial online services, the Service uses a standard technology called “cookies” and web server logs to collect information about how the Service is being used.
  2. Data gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent using the Service, and the websites visited just before and just after using our Service.
  3. For further details on cookies please visit All About Cookies where you can find comprehensive information on cookie restriction and blocking for a wide variety of browsers.

Section 08 - How we use cookies

  1. We use both first party and third party cookies.
  2. We use ‘analytics’ cookies which, in conjunction with our server's log files, allow us to calculate the aggregate number of people using our Service and which parts of the Service are most popular. This helps us gather feedback so that we can improve our Service and better serve our client.
  3. We use ‘session’ cookies which enable you to carry information across pages of the Service and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Service is being used and to improve its structure.
  4. By using our Service, you are deemed to consent to our use of the cookies described above.
  5. You can refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies.
  6. You may also delete cookies at any time by going to the browsing settings on your web browser.
  7. Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Service.

Section 09 - Cookies we use

Here is a list of the cookies we use, their purpose and where you can find more information about them. Most of our cookies expire within 30 days, although our analytics cookies may persist for between two and ten years (unless you actively delete them earlier):

Google Analytics
To store information such as the time you visit the Website, whether you have visited before and the website that you visited prior to visiting our Website. For further information about Google Analytics please see:

Enables you to carry information across pages of the Service and avoid having to re-enter information. Session cookies enable us to compile statistics that help us to understand how the Service is being used and to improve its structure.

Encrypted account identifier for automatic login to the Service.

Remember the setting for search result view

Remembers the preferred video quality when not using adaptive bitrate.

Remember your choice to use video fall-back version when primary version can't be played.

Section 10 - How to contact us

If you have any questions regarding privacy or this Policy, you may contact us as follows