Case Study — Video Content Programmes

CIPD learning programme

“The partnership with Sporting Edge is really important for us because they offer to us content which we wouldn't be able to capture ourselves.  Sporting Edge is producing high quality bite-sized digital content which fulfils key learning needs”

Andy Lancaster — Head of Learning & Development, CIPD


The Challenge

CIPD produces digital programmes that are accessed worldwide. Their challenge was to find high quality content that fulfilled current learning trends (relevant, bite sized, and accessible content) and could be deployed easily by busy people within the workplace.

With the traditional learning model no longer being viable and with around 42% of workers accessing online content in their own time from sites such as You Tube, CIPD needed a new learning and delivery model that incorporated video.

The Solution

CIPD partnered with Sporting Edge to curate and incorporate video content that they were not able to collect themselves.

The Result

CIPD have incorporated video content from Sporting Edge’s Performance Zone library into their online membership hub ‘The Future of HR and Learning’ for the last three years.

They have also used content for internal and external CIPD programmes and conferences.