Episode 58 Mastermind James Kerr “The responsibility or legacy of every All Black player is to leave their Jersey in a better place than when they received it” James Kerr is a best-selling author, award winning creative director, brand consultant and advises leading companies on brand, identity, advertising, internal communications and transformational culture change. In his book ‘Legacy’, he goes deep into the heart of the world’s most successful sporting team – the All Blacks. What is the secret of their success? And what can we, as individuals, companies and teams, learn from them? James’ emotive storytelling uncovers the unique culture of the All Blacks, the role of humility and curiosity, and why pressure is a privilege.