SPORTING EDGE
OUR PROCESS + APPROACH

Inside the Mind of Champions®

Sporting Edge is a performance development consultancy working with business leaders, sports teams and organisations to keep them on top of their game.

Sporting Edge Approach


Inspired by Sport. Focused on Results.

Through our work in elite sport we have learnt that the winning mindset is key to success. Our process fuses insights and research from sport and performance psychology with engaging delivery to inspire, challenge and support people to deliver their best, whichever game they're in.

01
 

Real

Our approach doesn't start with books or theories, it starts with real life.

We take you Inside the Mind of Champions®— we've interviewed Olympic and Paralympic gold medallists, World Cup winning coaches, Grand Slam tennis champions and top F1 teams.

And it goes beyond sport. We've also interviewed artistic directors, actors and military leaders. These fascinating video insights are the foundation of our approach - their doubts, their coping skills and the mindset that helps them deliver success time after time.
Stuart Lancaster

Stuart Lancaster

Head Coach, England Rugby
Mo Farah

Mo Farah

2 x Olympic Gold Medallist, Athletics
Annabel Croft

Annabel Croft

Former Tennis Champion
AP McCoy

Sir Dave Brailsford CBE

Manager, Team Sky Cycling
Ade Adepitan

Ade Adepitan MBE

Paralympic Medallist, Basketball
Sue Campbell

Baroness Sue Campbell

Former Chair, UK Sport
Lord Coe

Lord Coe

Chairman, British Olympic Association
Amy Williams

Amy Williams MBE

Winter Olympic Champion, Skeleton
SHOW MORE
02
 

Proven

We combine these personal insights with the latest thinking from the fields of science and performance psychology. We consult with leading neuroscientists, behavioural psychologists and communications experts to ensure our approach is balanced, objective and reliable.

Sporting Edge
03
 

Strategic

We don't just inspire you, we work with you. Our learning frameworks move beyond a quick fix, they provide practical tools and strategies to create sustainable high performance in your organisation.

From engaging keynotes and workshops to executive coaching and digital learning, our services allow you to choose the delivery format that fits with your culture and requirements.

Explore our Services
04
 

Trusted

From the dressing room to the boardroom, we're trusted by a diverse range of businesses and organisations.
Sky
Deloitte

BMW
Centrica
Cricket South Africa
RFU
RBS
BT
LMA
Incisive Media

VIEW ALL CASE STUDIES

Work with us

If you share our passion and fascination with the high performance mindset, let's work together.
Sports Performance Consultancy

Attend

Hosted within inspiring venues across the UK, our High Performance Events bring together delegates from sport and business for thinking and debate.

Open Events
Business Consultancy

Explore

Explore our services, from engaging keynotes and bite-sized workshops to long-term development programmes.

Services
Business Consultancy

Discuss

If you have an event or business challenge which you think we could help you with, let's discuss how we can work together.

Contact us

"High performance is about managing emotions so that people can perform at their best under pressure."

Sir Dave Brailsford
Team Director, Team Sky Cycling